Building Tomorrow
How innovation is reshaping the way we live and work.
An educational television series that takes viewers inside the makers, industries, and ideas influencing everyday life, one story at a time.
Featured segments
Each episode takes you beyond the headlines into the people, processes, and ideas that matter.
How innovation is reshaping the way we live and work.
Craft, care, and community.
Bold thinking in action.
Purpose-driven organizations making impact.
We feature organizations doing meaningful work.
Hear from the leaders and teams behind it.
Practical ideas you can learn from and share.
The companies on the show
From family farms to aerospace floors, every participant opened its doors so viewers could see how the work really gets done. These are their stories, captured by our crews on location.
Why the show matters
Now We Know TV! blends broadcast-quality storytelling with real educational value. We go beyond surface-level profiles to explore how companies, creators, and communities solve problems, drive innovation, and impact our world.
It’s smart, human, and made for viewers who never stop asking “why?”
Learn more about the show
Meet the host
Actor, storyteller, and lifelong learner. Steve is your guide to the people and ideas behind the products and progress that shape our lives.
He asks the questions you’re thinking. But the real stars are the companies, the people, and the ideas at the heart of every episode.
Stories & field notes
How companies are rethinking what we throw away, and what comes next.
From batteries to better design, the future of mobility is already here.
Innovative programs creating opportunities where they’re needed most.
Austal USA
Bonnie Plants
Schupan
The a2 Milk Company
Apple Bank
Cape Cod Railroad
CTS Engines
Strasburg Rail Road
VITAS Healthcare
Nelnet
Hillsborough Area Regional Transit
Stepful
Ingenico
FS-Elliott
Mokuyobi
Yuba Water Agency
Xsolla
Imricor
Hims
DigitalChalk
Egyptian Magic
ARDA
Colossal Biosciences
Frequently asked questions
Now We Know TV! is an educational television series that goes inside real companies to show how things are made, grown, built, and discovered. Each episode features one organization, its people, and the problem it’s out to solve.
Saturdays at 11:00 AM Eastern on CNBC, with full episodes streaming on demand after broadcast. See how to watch for details.
Actor Steve Guttenberg, known for Police Academy, Three Men and a Baby, and Cocoon, and a recipient of a star on the Hollywood Walk of Fame, is your guide through every episode. Field correspondent Will Barnes reports from locations across the country. Meet the hosts.
Season 1 participants include the a2 Milk Company, Apple Bank, Austal USA, Bonnie Plants, Cape Cod Railroad, Champro Sports, CTS Engines, F.W. Cook, the Forest Stewardship Council, Miami Fruit, Monster Digital, OnMed, Schupan, Strasburg Rail Road, Taos Footwear, and Tennant Company. Read the full case studies.
Start at the nomination page and tell us your story. Our team reviews every submission. If it’s a fit, a professional crew produces a broadcast segment around your company, and you keep full rights to the footage after it airs.
The series is produced by WBC Productions, the production house behind Now We Know TV!.